NBC 5 Chicago
Phase 4 station spot
A calm, reassuring read for a local news station as the city reopened.
Home/Commercial Voice Over
TV, radio and online ads
Commercial Voice Actor A warm, real American male voice for your ad
The short answer
Anthony Pica is an American male commercial voice actor who records from a professional booth in his own studio in Gloucester, Virginia. His voice is on finished spots for BMW, Mercedes-Benz, Jeep and NBC 5 Chicago. Most ads are delivered in under 24 hours. Send your script for a free quote.
Real human voice, never AIMost jobs delivered in under 24 hours
- Send your scriptPaste it into the quote form or email it.
- Get a custom readRecorded for your script in my booth. Most jobs delivered in under 24 hours.
- Revisions includedOne free revision of up to 50 words, plus free pickups.
Demos
Hear it on real ads
The full commercial demo first, then single spots, each one a finished ad with my voice on it.
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Commercial demo
1:06The full demo: warm and conversational, a touch of luxury and a little comedy.
Read the script (excerpt)
Mornings aren’t for everyone. Coffee’s on. A brisk sunrise and a cool morning. Blacktop and green as far as the eye can see. It’s where I belong. It’s home. Ford, where you belong.
At Bank of the West, we’ve got the people, services and know-how to help you in whatever direction you’re headed. Bank of the West. Member FDIC.
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BMW: remote parking
0:30Smooth and unhurried, for a luxury car feature.
Read the script
Why is it that things can’t be more simple? That the end of a journey means rest, not more work? Maybe that’s just the way it is. On the other hand… Introducing our new remote control parking. Designed for your comfort.
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NBC 5 Chicago: station spot
0:30Calm and reassuring, for a local TV news station.
Read the script
In Chicago, we live for our summers. We look forward to countless beach days and street fests, but we know this year looks different. Now, as we enter Phase 4, our team at NBC 5 will stay on top of the new safety guidelines across the city and suburbs. Giving you the facts and reassurance you need to enjoy summer at your own comfortable pace. NBC 5, with you on the road to recovery.
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Midwest Heating & Cooling
0:53Warm and trustworthy, for a local home services company.
Read the script (excerpt)
The middle of the night is when most people are sleeping. But at Midwest Heating and Cooling, we are standing by 24/7, ready to respond urgently when your heat or AC stops working. While we can’t control the weather, we can control the quality of service we provide to our customers. Because when you call, we answer. It’s that simple.
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Mercedes-Benz EQC
0:38Quiet and confident, for an electric car launch.
Read the script
Sound is what keeps pushing us. Like a storm, it surrounds and motivates us. But inside every storm is a dead eye. A place of complete silence, but full of energy. There is power in silence.
Finished spots
Watch the ads
Car brands, a TV station and a local business. The same voice, read four different ways.
Hover a video for a silent preview. Click to watch with sound.Tap a video to watch it with sound.
Midwest Heating & Cooling
24/7 service spot
A warm, steady read for a home services company that answers the phone at 3am.
BMW
Commercial spot
A smooth, enticing read that pulls the viewer into the drive.
Mercedes-Benz
EQC spot
Confident and polished, for the all-electric EQC.
Jeep
“New Generation, New Perspective, Same Heritage”
Big, cinematic storytelling about a brand and the people who drive it.
Schuylkill
30-second TV spot
Warm and local, a hometown read for broadcast TV.
How I read an ad
Thirty seconds to be believed
An ad has a few seconds to make someone trust it. I spent 21 years in theatre before I stepped up to a microphone, so I read a script the way an actor reads a scene: who am I talking to, what do I want them to do, and where does the line turn.
Then I give you choices. A warmer take, a drier take, one with a smile in it. You pick what fits the picture, and if a line needs another pass, we do it.
Quick facts
Commercial voice over at a glance
| Voice | Warm, real American male · vocal age 18–54 |
|---|---|
| Styles | Friendly, conversational, deep, authoritative, confident, easy-going |
| Accents | Neutral American, Southern American |
| Turnaround | Under 24 hours for most spots, faster if you need it |
| Timing | Read to your spot length: 15, 30 or 60 seconds |
| Studio | Professional booth built in my studio in Gloucester, Virginia, with a Manley tube microphone |
| Live sessions | Live directed sessions over Source-Connect, or a video call if you’d rather direct that way |
| Changes | One free revision of up to 50 words, plus free pickups |
| Quotes | Free, and I reply personally |
What to send
Script in, finished spot out
Send the script
Paste it into the form with the spot length, where it will run and a reference ad you like, if you have one.
Get your quote
I read the script to work out what it needs and send a quote.
Get your reads
Recorded in my booth, edited and mastered, timed to your spot. Most ads land in under 24 hours.
Followed the tone and feel we wanted for the project. And we received it quickly!
Delivery was quick, and we got multiple options to choose from!
Questions
Commercial voice over FAQ
How fast can you deliver an ad?
Most spots are delivered in under 24 hours. If you need it the same day, say so when you send the script.
Can you hit an exact length?
Yes. Tell me the spot length, 15, 30 or 60 seconds, and I’ll time the read to fit your edit.
Does where the ad runs change the price?
Yes. An online ad for one company and a national TV campaign aren’t the same job. Tell me where it will run and for how long, and that goes into the quote.
Can I direct the session?
Yes. We can do a live directed session over Source-Connect, or a video call if you’d rather direct that way, so you can see and hear me record and give notes as we go.
What if a line needs to change?
You get one free revision of up to 50 words, plus free pickups to get it exactly right.
Is this an AI voice?
No. Every word is me, a real person, recorded in my booth in Gloucester, Virginia.
Free quote
Send me your ad script
Tell me the length, where it will run and your deadline. You’ll get a free quote.